Our story spans over 28 years
Unwavering commitment to quality nutrition is our legacy
The evolution of our iconic brands and global imprint.
Pratt, who recently had her second child, lost 22 pounds with help from Hydroxycut® over a 12-week period in Summer-Fall 2023
“Boogieman Punch” — under the Muscletech® brand — a limited edition version of EuphoriQ designed by and in celebration of Blessing “The Boogieman” Awodibu, who joined Team MuscleTech® in 2022 and has quickly become both a fan-favorite and one of the faces of the brand.
These new products include: Hydroxycut Hardcore® Rapid Release Capsules, Hydroxycut Hardcore® Ultra Shred Drink Sticks, Hydroxycut Hardcore® Ultra Shred Gummies, Hydroxycut Hardcore® Liquid-Heat Capsules
Six Star Pro Nutrition and Kellogg’s Collaborate to Turn Iconic Cereal Flavors into Protein Powder
Sandoval and Schwartz, owners of Hollywood hotspots TomTom and Schwartz & Sandys, have partnered with America’s top selling weight loss supplement brand to promote its drink mixes across social media, video and at their restaurants (TomTom and Schwartz and Sandy) in 2023.
Six Star Pro Nutrition introduces a new logo, brand identity, packaging, a new tagline in “Tastes Like Victory” and key initiatives that would carry the brand on-shelf, online and through experiential marketing efforts over the next 12 months.
Iovate announces strategic investment by Xiwang Foodstuffs to accelerate growth in China. This deal significantly expands supplement marketers presence and distribution globally.
Our reach expands internationally as we are available to consumers in over 130 countries across the world.
Core Values
